Frequently Asked Questions
What is Fresh Marketing Academy?
Fresh Marketing Academy™ is a webinar series that provides sales and marketing training specifically for produce professionals. Classes are geared to help produce companies connect to their consumers and get the most out of digital marketing.
Why should I attend?
Fresh Marketing Academy™ will help you effectively reach your target audience, increase sales and measure return on investment. All classes are structured specific to the produce industry and use real examples that will relate directly to your business.
What are the course topics?
There are five webinar classes, each covering one of the following topics: social media (8/1), website design (8/8), SEO (8/15), online advertising (8/22) and email marketing (8/29). To learn more about each class and preview the course agenda, view the list of course topics.
Who is the course instructor?
John Avola, President of Idea Garden Marketing, will serve as the course instructor. He is well known as a marketing expert in the produce industry and has an extensive digital marketing background, which includes the strategic development and execution of high-performing social media, traditional and digital marketing campaigns; new brand development and launches; and website design and development. John enjoys helping businesses establish a digital footprint, acquire new customers and capitalize on opportunities to increase profits.
Can multiple colleges attend with one registration?
Absolutely! Only one registration is needed and applies to all company employees. This also includes employees who work at remote locations. We suggest scheduling a lunch-n-learn and having your entire team join.
What if I can't attend every class?
Every class is recorded and available for later viewing. At the end of each class, the instructor will send an email with a summary of what was discussed, the presentation and supporting materials, and a link to view the class recording. If you have any questions while watching the class, you can email the instructor who will promptly provide an answer – just as if you were in class!
Will I receive a certification?
Yes, all participants who complete the 5-week course will receive a personalized certification of completion.
Is this class for me?
Yes! We saw a need to help educate the industry and help likeminded produce professionals learn more about the ever-changing digital world. Whether you consider yourself beginner or advanced, this webinar series is for you!