Course Topics: August 2017

8.1.17 | Social Media

What you will learn:

• Conduct a social media brand audit
• The 3 elements of a successful social media strategy
• Applying AR (augmented reality) into your next campaign
• Unlock the secret to content that engages
• Analyze social metrics that affect the bottom line

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8.8.17 | Website Design

What you will learn:

• The importance of personalization and customization
• Map the customer journey via user experiences
• Essentials for great website design
• Collect leads and convert new customers
• Track key performance indicators for optimum performance

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8.15.17 | SEO

What you will learn:

• Basics behind the science of SEO
• Rank higher in search results without advertising
• How search engines work
• Tips for writing page titles and descriptions
• The future of keywords

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8.22.17 | Advertising

What you will learn:

• Advertising 3.0, what’s next in online advertising
• Trends in produce advertising
• Where to invest for the strongest ROI
• Optimization and why it’s important to refresh ads
• Benefits and disadvantages of retargeting

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8.29.17 | Email Marketing

What you will learn:

• Email is NOT dead, here’s why…
• The value of email marketing
• Writing an open-worthy subject line
• Tips to avoid SPAM filters
• Tools for managing email marketing campaigns

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