COURSE TOPICS: AUGUST 2017

Fresh Marketing Academy™ is a webinar series that provides marketing training for produce professionals.

SOCIAL MEDIA

8.1.17

Conduct a social brand audit and unlock the secret to a social media strategy guaranteed for success.

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WEBSITE DESIGN

8.8.17

Analyze, measure and convert leads to sales with a few customization tips that will contribute to the bottom line.

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SEO

8.15.17

Learn how to master the basics of SEO in order to rank on the first page of Google without advertising.

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ADVERTISING

8.22.17

Get more bang for your (advertising) buck with these tips that will entice your customers to take action.

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EMAIL

8.29.17

Learn how email can be an effective, cost efficient marketing tool to reach your audience and increase sales.

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8.1.17 – 8.29.17

Courses are produce industry-specific and structured beginner to advanced.

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About

Fresh Marketing Academy™

Fresh Marketing Academy™ is a webinar series that provides sales and marketing training specific to the produce industry. The program is designed to help produce professionals effectively reach your target audience, increase sales and measure return on investment.

 

John Avola, President Idea Garden Marketing, will serve as the course instructor. He is well known as a marketing expert in the produce industry and has an extensive digital marketing background, which includes the strategic development and execution of high-performing social media, traditional and digital marketing campaigns; new brand development and launches; and website design and development.

 

The course begins Tuesday, August 1, and will take place every Tuesday through August 29, 2017. Each class is presented via a live 60-minute interactive webinar where participants can share ideas and communicate with each other in realtime.

 

The registration fee is $495 and includes access to all five courses. One registration is applicable to all employees in the same company. All classes are recorded and available for viewing on your own time. Course materials are also included.

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